In today’s fiercely competitive business environment, packaging is essential for attracting customers and developing a recognizable brand identity. As there are numerous options, businesses are always looking for novel ways to stand out and make an impression. The use of personalized stickers for packaging is one practical solution that is gaining popularity. These flexible and adaptable labels provide a plethora of advantages that go beyond improving aesthetics. Custom stickers have grown to be an invaluable tool for companies looking to level up their packaging game, offering benefits such as brand recognition and marketing advantages.
Whether you are a new business or a reputable brand, leveraging the powerful use of custom stickers will enhance your brand presence, customer loyalty, and overall marketing success. Following are the various advantages of using custom stickers for packaging.
The sticker tells a lot about your brand. They are a means of communicating to the customers what as a brand you believe in. It shows that your brand is authentic, reliable, and effective.
If you are a cosmetic brand and imagine your packaging says nothing about your brand, do you think any customer would be interested in purchasing it? Make your brand stand out with customised sticker packaging because it is the only medium between you and your buyer.
Custom stickers are a great way to display the details about the product. Does your brand believe in sustainable products? You can put an eco-friendly sticker on it. If your brand is into beauty and lifestyle, you can demonstrate paraben-free, sulphate-free labels on the top of your products. Suppose you are into the food business, sugar-free, and gluten-free are some attractive labels to support diet-friendly food items. Using these personalised stickers as a brand highlight will help people know about your product and its benefits.
Customers are always browsing for more information about your product and its popularity. Why not include all of them on your packaging? Adding the ingredients, calorie information, and necessary details like how to use or when to apply will educate the customers. You can also include the benefits of the product in pointers or bullets on the product. Has your brand won any awards or nominations? It is time to showcase that as well.
A few brands that appeared on Shark Tank, saw an upsurge in sales after displaying the “Featured on Shark Tank” sticker on the product packaging. When you come across these products on an aisle in a shopping market, it sparks the interest of the customer and persuades them to give it a try.
If your brand is a startup or you are looking to develop in new regions or simply trying to expand, then including unique details about your brand will give a boost to your brand awareness.
Is Spring around the corner or is a festive day just a month away? You can revamp your packaging with seasonal discounts or limited-edition packaging which creates a sense of exclusivity and urgency among the customers. When you design your packaging based on seasons or holiday themes or particular events, it will interest customers to buy an exclusive product. Creating a Fear of Missing Out or popularly known as FOMO among the customers will turn all your buyers into loyal customers.
A popular cookie brand in the USA changed its packaging to all red and reshaped the cookies in the shape of jingle bells, reindeer, Santa Claus, and Christmas socks. Kids started buying them and eventually, this created a FOMO among the other kids who were not into cookies. The customised sticker strategy used by the brand tremendously doubled the sales of the cookies by the end of the year.
One more such example is that of the famous Chocolate brand- Cadburys. When a special occasion is around the corner, we all know that Cadburys are a top choice for gifting. Every year Cadburys comes with a personalized packaging with vibrant coloured wrappers portraying happiness, joy, and a message on the packaging. This creates an easy way to attract buyers for gifting during the celebrations.
Besides the look and design of the packaging, adding a tagline for a special occasion will increase your marketing efforts. Cadburys “Get in the Game” tagline with a message conveying that ‘supporting next generation women in sports’ was indeed a bold move that received huge praises from sport community. This in in turn increased sales.
People are always tempted by the way a product looks. Adding a product image or your hero ingredients on your packaging can make a big difference. Just playing with the packaging colors such as adding a soothing light color for sleeping masks, a vibrant touch for food products, or pastel hues for lifestyle products can help you level up your product looks.
You can also add an image of your brand ambassadors on the packaging. People will associate your business with a celebrity and they will act as walking advertisements for your brand.
If you are looking to create a lasting impression on customers with your brand packaging, look no further than Implant Media. We are a leading company of custom sticker printing in Australia. Our stickers are customized according to your requirements with high-quality and premium sticker materials.
Take your product packaging to the next level with Implant Media.
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