Labels and stickers are much more than sheets of paper or vinyl affixed onto a product, in our industry they play a much bigger purpose Other than brand or how one would like to call it – first; perhaps the most important impression of the product. It’s evident that every product needs to have a label whether its branding or considering perfect aesthetics. So, how do you go about pivoting around creating the perfect label for your product by practically talking of the logo design process?
Branding with sticky labels or Designing and decorating with neat stickers, whether you are a business aiming to expand product reach via impressive packaging or a designer striving to create exquisite elegance in Labelation we have put together this guide to get you starting with the label sticker printing details and intricacies. Here’s a question to ponder: Would you buy a product without first looking at the label?
Doesn’t a label tell an entire story at one go? because it does. The information that a label captures depicts values, promise & Quality of a business. When was the last time you bought something that you liked? Or were you impressed by wine bottle labels with gold lettering? Or was it that the label on the can of craft beer had funny implications and vivid colors?
You walk into a shop planning to buy honey and need to select between two jars which happens to be the first scenario; one jar has a scratchy, dull, out-of-calibration label and the other one has been decorated with bamboo that looks soft and the typography stamped on it is elegant. And all of that is finished off with a scratch-free eye-catching professionally custom label stickers label on it.
This is the advantage of a well-designed label. A label that is well printed serves the dual purpose of beautification and creates an emotional bond with your customers.
A custom label printing should not only be appealing to the eye however appealing it is, it is a functional item that has to serve specific purposes. Here are the components that need to be in balance:
The choice of material used in the label is quite important for what it would look and feel like and how long it would last. The right material will add a product enhancement while ensuring it serves its purpose without any prerequisites.
Well-suited for products with exceptionally high contrast graphics. Great for products that need to be easily identified in retail displays.
A low sheen and elegant appearance that is often assigned for minimalist and high-end brands.
Provides strength and water resistance, appropriate for outdoor and drink bottles as well as bath product containers.
Used for wine bottles and other high-end items to enhance the feel of the label.
Do It Yourself:
Does your label face the risk of being wet, rubbed or exposed to high / low temperatures? Go for a material that is suitable to its surroundings.
Adhesives might not sound that compelling, but they are amongst the most important components in label printing.
Used for product labels designed to remain attached for the lifetime of the product, particularly for durable goods.
Designed for easy to remove labels like stickers with no remaining residue, thus valuable for a limited period of time.
These include freezer and heat resistant adhesives or high-tack adhesives for harsh conditions.
Pro Tip:
Always trial the adhesive on your product material prior to going ahead with bulk printing.
Specification of the size and shape of an object is more than is an aspect of aesthetics, it is more practical as well.
Any shape or size of a label that is too large or too small can alter design elements or cause customers to struggle to read product information.
The printing techniques that you select will affect how the artwork is designed, the cost of products and the quality of the label.
It is exclusively suited for lower volumes and intricate types of designs which must be changed on several occasions as is the case with new businesses or limited products.
This is ideal for prolonged time printings where uniformity must be maintained.
It forms raised and colored texts and images and is mostly used for high end products.
Foil Stamping:
It is used for creating metallic features to make your label grab attention and create a sense of wealth.
Ask Yourself:
Are you thinking about adding an embossing or a UV effect to your label? How many different printing techniques do you know which can help you solve this?
Finishing is an important aspect in giving your custom sticker printing a first impression appeal. The right finish not only improves the look and feel of the label but also protects it from damaging effects.
This gives a bright and shiny look to the label as it does not absorb light.
This gives a softer touch to the label as it makes it look elegant and sober.
This helps increase the durability of the label as it adds a protective layer.
Adding a new texture effect which creates an impression or indentation effect at a designated area.
Imagine This:
No doubt it would add value to the product of the bar having smooth matte finishes with embossed letters of gold on it.
Rather than just being perceived visually, many colour shades have the ability to provoke and assist in making purchase decisions.
It Represents Excitement, Passion and Energy.
Environmentally friendly, health related, serene.
Loyalty, professionalism, assurance.
Happiness, positivity, eye-catching even
Imagine This:
how do you envision your product? Go with colors that suit your brand and intended audience.
How a label looks can convey a lot of information with minimal text and in some cases even without any text.
Pick fonts and styles that are necessary and appropriate for the use (children’s goods can use lively styles while luxury goods use more traditional styles).
Information should be displayed in an order of importance: Product dominance should be at the forefront along with its major benefits.
Be perceptive of the background: the background should aid in the reading of text rather than disturb concentration.
The requirement of labels for food, cosmetics, chemical products, and items of daily use may go as far as containing a list of ingredients, allergens, or even warnings. Your label should comply with the industry otherwise it would compromise your business.
Pro Tip:
Check the labeling guides, local and global that correlate with your product type.
Eco-friendly consumers are also becoming more common. Using sustainable materials and inks can be a great way to market your brand. Consider:
Your sustainability message on your label.
Before we wrap up, here’s a suspenseful thought: Could these mistakes ruin your custom label printing before they even hit the shelves?
Label sticker printing is both an art and a science. By understanding the materials, adhesives, design elements, and printing techniques, you can create labels that captivate and convert.
So, are you ready to take your product’s labeling to the next level? Remember, a great label isn’t just seen — it’s remembered. Make yours unforgettable!
Ready to transform your product’s packaging with stunning, high-quality labels? At Implant Media, we specialize in creating custom label sticker solutions tailored to your brand\’s unique needs. Contact us today
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