As competition increases amongst businesses, it is imperative now more than ever that first impressions are created. But how do you ensure that your brand’s business card is unique? Most of the time, deciding which business card template to use is the best way to make or break the first impression. Thus, let us discuss what can make visiting cards serve their purpose and how to choose the suitable template and business card printing services.
Significance of Visiting Cards in Business and Branding
Your visiting card is sometimes the first soft touch anyone might have with your brand, company, or organisation. Business cards are not only means of sharing information about a business but also tools that provide information about professionalism, creativity, and trustworthiness. Business card printing offers the best solution for transforming a primary card into a promotional piece that will appeal to the stakeholders.
Steps to Choose the Perfect Business Card Template
Choosing a suitable business card template is crucial in visiting cards serving their purpose correctly. Here are a few steps to choose the best business card template for your business and branding.
Understand Your Brand’s Personality
Therefore, before going headlong into a list of templates, one should clearly understand the identity of your brand. Does your brand convey a professional-corporate look or a relaxed-entertaining look? As such, the characteristics of a business card should be incorporated into your template to harmonise with all the other advertisements.
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Corporate brands:
It is better to use design styles that look simple and contain clear lines together with traditional fonts.
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Creative brands:
Do not be afraid to use bright colours, unconventional forms, and a large font for the text.
Focus on Functionality and Readability
As much as it is good to design the visiting cards to be very attractive, they must serve their purpose, conveying contacts. When choosing a business card template:
- Simplify text by making it easy to read.
- Choose font sizes that people can read comfortably.
- Do not overload your card, as this will only confuse people reading the information on the card.
A well-designed template strikes a balance between aesthetics and functionality, ensuring your card is both attractive and valuable.
Choose the Right Card Size and Orientation
The dimensions and placement of the visiting card could probably have a tremendous impact. Regarding the size, most visiting card printing firms offer a standard size, but there is an opportunity to use a non-standard one to look different.
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Standard size:
3. 5 x 2 inches
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Vertical orientation:
Ideal for modern and creative industries
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Horizontal orientation:
Classic and widely accepted in formal settings
Use Colors that Complement Your Brand
It is among the planning factors that the kind of color used plays a lot of impact when it comes to perception from the recipients to your business. Ensure that the business card template you choose has the company-set colour code since it should be followed to ensure that all marketing platforms have a similar theme. However, if your brand colours are very bright go to the extent of ensuring that they do not drown the content of the card.
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Warm colours:
Conveys energy and enthusiasm
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Cool colours:
Credible to accommodate the aspects of professionalism and trustworthiness.
Font Choices Matter
Fonts aren’t just how they look, they set the tone of the brand. Choose a beautiful font style in line for your business card template with the nature of your business and at the same time, make sure that they can easily be read. We should also note that while we might be tempted to think that pretty fonts look good, they might not be obvious mainly when used on small visiting cards.
Enhancing Your Visiting Cards with Custom Features
When choosing a business card template, consider if you want to add any custom features to your card, such as:
Embossing or Foil Stamping
- Have logos that are embossed text or foil accents to add a touch of luxury.
- These features can, in turn, be utilised to underline your logo or any other essential information.
- Though they are pretty effective, do not overuse them, as subtlety is key.
QR Codes for Quick Access
- Add a QR code that can take you to your website or portfolio.
- This affords the clients a very easy chance of getting more information.
- Ensure the code is functional and easy to scan.
Unique Finishes
- Choose matte, glossy, or textured finishes for the best appeal.
- Make sure that the finish complements your overall design.
- Do not select finishes that reduce the clarity of the text and hence become difficult to read.
Rounded Edges
- Round edges give your card a modern and sleek touch and make it look more polished.
- They make your business card stand out while remaining functional.
- Make sure the rounded edges of your card align well with your brand’s design.
Spot UV Coating
- Employ the use of spot UV coating for sensitive areas such as the logo to give it a different coating than the rest of the material.
- It gives a different gloss and has a raised effect on certain card parts.
- It should not be used too frequently to not overwhelm the readers.
Double-Sided Cards
- It is advisable to include an additional line or tagline on the back side of your business card.
- Keep it simple, and do not unnecessarily complicate the output for the recipient.
- Ensure that the second side also gives off the aesthetics of the front side.
Minimalist Design
- It is very important to keep the card simple and as much less complicated as possible making the card look very classy.
- Spacing is also important; ensure that they use ample white space so that attention can be given to details.
- Do not overload the card with as many elements as possible, as it will make the work more complicated.
Get Professional and High-Quality Business Card Templates with Implant Media
If you are on the lookout for business card printing firms please take a look at Implant Media’s premium services. Custom business card printing is one of the services that Implant Media has developed which seeks to help you create a unique business card template for your brand. In terms of design, paper quality or any finished required we can deliver your visiting cards in the shortest time possible. Our professional staff guarantees that the business card corresponds to your company’s image to the smallest detail.
Leave a Lasting Impression with the Perfect Business Card Template
Your visiting card is usually a customer’s first contact with your company or brand’s image and reputation. Choosing a business card template that reflects your business’s values and the overall design of your website guarantees you an excellent first impression. It is always important to note that a well–designed card may help you gain new opportunities.
Ready to Get Started?
So, turn to Implant Media for assistance in designing your ideal business card. Call us today to learn more about our business card printing services. Check out our selection of designs and various business card templates for your business and upgrade your brand with us.