When selecting the best paper for business cards, consider the following factors:
Your Brand Identity
Consider your brand’s values and how you want to be perceived. For example, if there is more trade and style, a luxurious company will decide to use premium card stock or metal, not normal card stock or metal. An environmentally friendly firm will choose to use recycled paper or any friendly paper.
Durability
If your business cards are frequently handled or exchanged, durability becomes a key factor. Of course, the concept of their utility appears to be the most appropriate. Paper is usually used for ordinary forms of these cards though plastic and metal forms of these cards can be used to make a card more durable.
Budget
The material on which your business cards are going to be printed differs, to some extent at least, with the sum of money you would like to spend on this. Among the basic options, some are much more expensive than even the average premiums but have much higher perceived value, such as the 14–16 pt card stock, which can produce very good quality prints at a relatively lower price.
Weight and Thickness
Choice business card material also shows weight by the thickness and density of the material used. In some ways, the denser a card is, everything just gets thicker and somehow more luxurious. Stock generally ranged from 300 to 600 GSM; the figure refers to the thickness of the paper employed in the card.
Finish
The last step of the coated business card material can change the feel of the material that the card is made of. Popular finishes include:
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Glossy:
It is translucent and can retain its bright colors seemingly without fading.
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Matte:
Standard and plain; the appearance is suitable for a modern and simple design of the software’s interface.
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Uncoated:
Natural and sleek, suitable for writing anything on the card.
Quality Printing Techniques
The nature of a particular material means it is invariably important to know how it performs in relation to other kinds of printing techniques. For example, if using textured cardstocks, then complexity is not so advantageous to work, or when using plastic, then the number of tones will not be so vast.
Environmental Impact
Recycled paper is good for brands who are conscious of the ecology of their enterprise. Incidentally, it is convenient when you and your customers wish to provide as ‘green’ a business card as possible.
Bring the Snap-in Your Business Card with Implant Media
At Implant Media, we realize that the business card is far more than it appears to be — it’s a reflection of your brand. We have the best visiting card printing service in Australia , and here is a glimpse of the printing services that we provide- standard, premium, and all things in between. It is crucial to choose the best material for business cards, and our skilled specialists will be happy to offer you the choice that will meet your business needs and correspond to its image. Whether it be a matte or even recycled stock or something completely different, you are in safe hands with Implant Media, which provides you with the best premium quality business card material.
Stand Out to Show Your Worth in Business with the Right Business Cards
This is the very first and, maybe, the only glimpse of your company that a potential customer or a partner can get. When choosing the right business card material, what one is doing is making this first touch, a lasting one. Remember, don’t be ordinary; go for a card that illustrates the kind of business that you are undertaking. By use of card thickness, finish, and design, it is possible to have a business card that has the potential to market your business way beyond the standard identification tool.
Ready to make your business card distinctive? Find your ideal business card design and order with Implant Media today, fill out the form for a free quotation and let us design a business card for your company.