-
Flyers Create a Tangible Connection
In the age of digital onslaught—where promotions flash on your screen every couple of seconds—it’s simple for messages to become lost in the fray. We scroll over posts, delete e-mails without even looking at them, and download ad-blockers to avoid the incessant offers.
But a flyer? You can’t just “scroll past” it. It’s something tangible that you can hold, touch, and feel. When someone hands you a piece of paper, you naturally look at it, even for only a brief second. That unadulterated second of attention is all too elusive with digital marketing, so flyers become an incredible tool for engagement.
Consider it—how many times have you saved a flyer because it seemed intriguing, or because you may “need it later”? Exactly. Flyers leave a lasting impression that online ads just can’t.
-
High Impact, Low Cost
Online advertising can be pricey—PPC campaigns, social media advertising, and influencer marketing all have big price tags. Flyers are inexpensive, however.
With bulk printing capacity, you’re able to distribute thousands of flyers for a tenth of what running a high-producing digital campaign might cost. Plus, you never have to keep paying attention, like in the case with paid ads. Once you’re out there and your flyers get distributed, they continue working on your behalf with no additional outlay.
For small enterprises, startups, and even mature organizations seeking cost-effective marketing, flyers printing provide a great return on investment.
-
Flyers Grab Immediate Attention
Here’s something interesting: A flyer in hand is more likely to be read than an online ad displayed on a screen.
Why? Because humans are naturally inquisitive. When they’re given a flyer, they’re going to look at it right away. This is not the same as online advertising, which individuals consciously avoid or gloss over.
Also, a good-designed with great graphics and persuasive words will cause individuals to pause and read. If what’s being promoted is of interest to them, they may even act immediately—call the number, go to the store, or browse the site.
That sort of instant reaction is unusual in online marketing, where conversions typically involve multiple touchpoints.
-
Perfect for Local Targeting
While online marketing enables you to target demographics, flyers offer hyper-localized marketing that digital media cannot compete with.
Suppose you own a restaurant, a gym, or a local store. Rather than waiting for an algorithm to deliver your ad to the right person, you can just hand out flyers in your neighborhood—depositing them in mailboxes, community centers, coffee shops, and local businesses.
This way, you’re directly reaching people who are most likely to visit your business. It’s marketing in its simplest yet most effective form.
-
Flyers Complement Digital Marketing Strategies
Wait—aren’t flyers the opposite of digital marketing?
Not at all. In fact, they work even better when combined with digital strategies.
A flyer can act as a physical call-to-action for your online campaigns. By including QR codes, website URLs, or social media handles, you can seamlessly bridge the offline and online worlds.
For example:
- A fitness studio can distribute flyers with a QR code that leads to an exclusive sign-up discount on their website.
- A local café can use flyers to promote their Instagram contest, encouraging more social engagement.
- A real estate agent can distribute flyers that link to a virtual property tour.
This integration maximizes engagement, making sure people don’t just see your message but act on it.